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Get The Latest Tattoo Golf News
May 2008
Our Argyle Polo shirts have been a smash great hit so with summer fast approaching, we decided to take this great design and create a brand spankin new t-shirt!. These hot t's will keep you cool all summer, on and off the golf course. Check them out below.
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This heavy duty, top quality t-shirt features the hot-selling argyle and skull pattern displayed horizontally across the front chest and 'Tattoo Golf' in text on lower back. This shirt will make a statement on or off the golf course!
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Tattoo Golf Clothing & Accessories
Posted by Dave from Orlando Golf Blogger
I was reading Tony’s Hooked On Golf blog today and he was blogging about Tattoo Golf Clothing.
The best way I can describe their product line is to say that they sell an alternatively “cool” line of shirts, hats, club covers, balls, tees, bags, etc… They’ve taken a preexisting standard and added some trendy style to it.
As with most new ideas I encounter, I began pondering the potential demand of their clothing line. It seems to me that in the past 10-15 years golf has lost that “old man sport” label that it once had and it has experienced an influx of players from all ages, backgrounds, demographics and skill levels. If you don’t believe me, visit your local $20 public course, in our case, Casselberry and take a look at the clientèle.
It is from this group that I believe Tattoo Golf will receive a lot of business from. I think the “old school” golfers will still wish to maintain the traditional look that we’ve all grown accustom to but the new breed of golfers will be more inclined experiment.
Personally, I like their product line and I hope it does well. Check out this highspeed low drag Poly-Dri high performance golf shirt called “The Argyle!”
April 2008
The latest stores to add Tattoo Golf to their collection.
Tattoo Golf's Indelible Mark
By Megan Jones
GPA Correspondent
Bill Anderson did not see any golf wear at the pro shops that appealed to a guy like him. Anderson, who sports multiple tattoos, isn’t drawn to shirts sporting a preppie alligator or polo horse, said his business partner, Greg Shaw. That’s just not his style. So Anderson designed his own. The result was Tattoo Golf, with its one-of-kind Skull and Crossclubs design.
Along the way, he found other golfers were drawn to his more aggressive clothing style, Shaw said. “There’s a huge demand for nontraditional golf clothing,” Shaw said. “People who are buying the Tattoo Golf line are looking for something to let them stand out from the crowd.”
The line appeals to more golfers than people might think, Shaw said. Initially, they had younger males, say in their teens to 30s, as their target demographic. The young guys are well represented in the customer base, true, but older men and women are keeping them busy, too. The company is actually working to expand its women’s wear now, adding more polo shirts, tees and tanks, and accessories such as pink driver covers.
Anderson initially sold the clothing only via the Web ( www.tattoogolf.com). Sales have taken off, Shaw said — “It’s unlimited, what you can do online,” — but the partners are working on the wholesale side of the business, too. Tattoo Golf is in five golf shops now, one in the Midwest, the rest on the West Coast (the company has its headquarters in Burbank, Calif.).
Getting in the door of those shops is the most challenging aspect of the business, Shaw said.
“There’s been a reluctance from some of the shops to take it in, because of how aggressive it looks,” he said. “They think it won’t work, but it does.
“I think [the look] does scare some people. You go into the pro shops, and if there’s an older guy who does the buying, they don’t get it. But when you look at the golfer on their golf courses, they’re wearing stuff off the street, because there isn’t golf apparel they will wear.”
Enter Tattoo Golf. The company sees good sales once the clothing is on the shelves, Shaw said. “Every place who has put an order in with us so far has reordered from us,” he said.
Tattoo Golf recently took a leap forward through a deal with the Hard Rock Park, a theme park in Myrtle Beach, S.C., scheduled to open this spring. One of the shops in the park will have a tattoo theme, and management approached Tattoo Golf about selling its clothing there. The partners are now waiting for their first order.
Currently, their top seller is a relatively new argyle design, which they have expanded into a high performance fabric (originally it was available only in a jersey knit). It is available in three colors. Hats also sell well. The Skull and Crossclubs design is incorporated into all of the products, but not always in the same way. Some shirts feature a large, splashy logo; others are subtler. It’s a way to let customers order their own level of attitude, Shaw said. Of course, there’s attitude, and then there’s attitude.
“We have five people we know of who have gotten a Skull and Crossclubs logo tattoo,” Shaw said.
For information on Tattoo Golf, including its product line and catalog, go to www.tattoogolf.com.
March 2008
5 Questions With Tattoo Golf!
 Golf apparel does not have to be pretentious and stuffy - just ask the guys at Tattoo Golf! Appalled with the horrendous choices in golfing attire, founder Bill Anderson made a point to change that hideous fact forever. The company's roots began with Anderson selling the line from his Burbank home from a simple web page. Since then, they have been a fixture at events and on courses everywhere. Greg Shaw, who joined Tattoo Golf in May 2006 was gracious enough to answer 5 questions for me about my favorite golf apparel company, golf, and the state of its fashion:
1. How much resistance do you get from the bigger chain stores and the pretentious golfers? Has it been an uphill climb to get into the more conservative areas? For example, how much penetration do you have outside of Southern California?
The Tattoo Golf line is targeting a young-minded golfer who is dissatisfied with the golf clothing that's found out in the market today. They are looking for something fun, different, and a bit edgy to set themselves apart from the crowd. They probably don't buy much, if any, golf apparel in pro shops or golf stores because it's not their thing. One fact we're very proud of is that every retailer we've sold to has reordered! This tells me our product is selling but getting chain store buyers to understand this and carry our line is proving more difficult than we expected - but we're not giving up. I think when you deal with older buyers there's a perception that our line is strictly for the fringe element but it's not! You don't need tattoos to wear our line! We've obviously been concentrating our wholesale efforts to So. Cal. but we have a few accounts in other states and have a new Mid-West sales rep who is starting to do a great job for us.
2. Why do you think it is taking so long for golf to loosen up? What do you think it will take to make the sport more accessible? Is golf destined to forever be a "rich guy" or "country club" sport?
I actually think the sport is more accessible now than ever before which has brought a flood of new, younger golfers out onto courses throughout the U.S. Once the cost of clubs is out of the way, a round of golf at a muni course won't set you back all that much and outside of California, the prices really drop to play a round so our customer base is definitely growing.
3. Do you have any pros that you sponsor now? Have you tried? Is this also a challenge to be taken seriously by the golfing elite?
We don't have any touring pros wearing our gear now but we're working on it! We could outfit them with clothing but at this stage of our company’s life it wouldn't be possible to be a cash sponsor but one day..... As far as golfing's elite taking us seriously, we were approached by LPGA rookie Mollie Fankhauser who said she absolutely loves our line so we're working with her to get some hats & shirts out to her which hopefully she's wearing when she wins her first tournament.
 4. Where does the company get inspiration for designs? Tattoo art? How many tattoos do you guys have? While we are on the subject, why does everyone look at tattooed golfers like we are going to rob them on the driving range?
Everybody loves skulls so the main design of the wicked looking skull with crossed clubs was a natural for us. We do look at tattoo art for inspiration and also follow current fashion trends to capitalize on the “what's hot” at the moment. Last year we started seeing argyle designs again so we jumped in with a Tattoo Golf version of the argyle pattern and it quickly became our best selling shirt. My partner Bill has the tattoos. I'm the virgin! As far as getting robbed on the driving range, I guess it's still surprising to see tattooed people playing golf or maybe they're wondering where they put their golf clubs on the chopper?
 5. What do you believe has been the most defining moment in golf history in the last few decades? What do you think the next big thing will be?
I hate to say it but I think Tiger has changed the industry forever. He's increased viewership in PGA televised golf so much that tournament purses have exploded making every player in the top 150 a millionaire. He's brought an unimaginable number of new, young golfers to the game and he's also made the game so cool that everyone wants in on the action. I've always golfed but in the past decade I've know many friends who've picked it up because they feel like they're missing out on something! In high school it was considered nerdy to be on the golf team but those days are long gone. Tattoo Golf's the next big thing for sure!
February 2008
The Tattoo Golf Affilate Program
The Tattoo Golf affiliate program allows you to earn an income every month simply by directing customers to our site! I’ll briefly explain how the program works and give you some simple step-by-step instructions to get you up and running as quickly as possible. By placing a Tattoo Golf logo, banner ad or text link on your website, myspace page or anywhere else, you will bring visitors to the Tattoo Golf website and if these visitors turn into paying customers, you get a 10% commission – simple!! Obviously the more visitors entering through your website, the bigger your commission check will be so spread the Tattoo Golf word!!We give you easy tools to help monitor your progress such as how many visitors, how many sales those visitors generated but more importantly, it tells you how much commission you have earned!! Commission checks are generated on the 10th of every month - note that we have a $50 minimum for generating checks.Go to www.tattoogolf.com& login using the user ID and password that you created when you signed up for the program. Once you are logged in then click on the 'visit my affiliate page.' Here you will find a table where you will monitor your activity.Next click where it says 'generate banner ads'. Here you can grab our logo and other images for use on your website, myspace page, etc. Each of these images contain a URL that is unique to you which is how we know a customer has entered the Tattoo Golf site from your site. This also ensures you get credit for any purchase your visitor makes.You can also go to our Links page and click “link your site to Tattoo Golf”. Here you will find more logo and banner ad options although these are not tagged with your unique URL so you will have to link your URL to these images.Onelast important bit of information before you begin – if you refer people to the Tattoo Golf affiliate program then you will get 5% of every sale they generate from their own website!! So spread the Tattoo Golf word, tell your friends – even the one’s that don’t golf because the more customers you send, the bigger the check!
January 2008
Check out these bad boy cover for putters & driver. These aggressively stylish covers are constructed using an ultra soft synthetic leather body material for maximum club protection. Patent Pending Magnetic Closure for easy club insertion means no more wrestling with outdated sock-style covers! These are top-of-the-line covers featuring a tremendously detailed Skull & Crossed Club design for a great visual effect
November 2007
Check out the November issue of Southland Golf Magazine they did a little write up on Tattoo Golf and how we got started. If Southland Golf is not available in your area you can read the article below.
Making Their Mark
By CATHERINE RISLING
THE GUYS BEHIND TATTOO GOLF TOOK A LEAP OF FAITH IN THE APPAREL BUSINESS - AND IT'S PAYING OFF
A few years ago, Bill Anderson did what many only dream about: He chucked his job building houses and decided to make golf his new career.
Only he wasn't focused on playing the game - he had his eye on the clothing.
Driven by what he considered outdated and unimaginative options, Anderson set out to design a shirt that would make an impact on the course. He drew on his affinity for body art and off-beat designs, and started doodling a skull with cross clubs. Without any experience in fashion design or knowledge of the apparel industry, he embroidered the logo and company name, Tattoo Golf, on polos and silk-screened it on T-shirts and hats. He then started selling his wares online.
"I learned this business through trial and error," said Anderson, 42, who started the company out of his Burbank home. "I taught myself to build the website, which was very rudimentary in the beginning."
He went to local consumer shows and wore his shirts at every course he played. Everyone was interested, it seemed, and word-of-mouth spread quickly.
"I knew Bill had something, it just needed to be marketed," said Greg Shaw, who had been in toy sales and marketing before signing on as Anderson's partner in May 2006.
Beginning with Shaw's arrival, they retooled the website, replacing the homegrown feel with professional photos and a wider offering of clothing and accessories. The line has expanded from shirts and hats to hoodies, wind shirts, golf towels and gloves. The women's line also is growing, with plans to offer more than tanks, polos and hats in the next year.
Sales have climbed steadily from a meager $5,000 in the first year, with no signs of slowing down. And the number of returning Internet customers is strong and steady.
"We have a great following of devoted customers and that includes our retail customers," said Anderson, a 9 handicap who plays about once a week. "Every golf shop that has purchased our clothing has come back to reorder, which we're both very proud of."
Anderson wears that pride on his skin. He now has seven tattoos on his body, with the most recent being the Tattoo Golf logo.
"Our customers are looking for golf gear that complements their lifestyle and sets them apart from the crowd," said Shaw, a 22 handicap who grew up playing Verdugo Hills Golf Course in Tujunga. "We believe the Tattoo Golf line appeals to all ages and we've got customers ranging in age from their teens to players in their 80s."
Adds Anderson: "Even my grandfather, who's 88 and still plays with his buddies, is wearing our clothing. He loves the company; he's always wearing our clothing."
The line has garnered international attention with a March feature in the German edition of Golf Punk, a UK-based publication. The company has also been mentioned in golf fashion articles for the San Francisco Chronicle and London Financial Times.
Tattoo Golf also has made it into the world of reality TV - Nicki DeSanto of Golf Channel's "The Big Break" was seen wearing a Tattoo Golf T-shirt on the Reunion show in March.
Next year, Tattoo Golf will debut its 75-piece line of clothing and accessories at the PGA Merchandise Show in Las Vegas.
In the meantime, Anderson and Shaw have incorporated an argyle print with the company logo, totaling the number of polos to seven in four colorways for the men's line and two for the women's.
"Golf is no longer a game played strictly by old guys at the country club; it's totally mainstream with kids and rock stars and everyone in between taking up the sport," Shaw said. "They don't want traditional, they want golf clothing with some style. So we've taken it upon ourselves to challenge the establishment and give the people what they want."
October 2007
New shipping features at tattoogolf.com, we now offer live shipping rates for all Domestic and International Shipping. You can choose from First Class 5-7 days, Priority Mail 2-3 days and Express Mail for next day shipping. For International Shipping you can choose from First Class International, Global Priority and Global Express.
August 2007
Check out this great video interview conducted by the golf fashion reporter for Golfweek TV, the online version of Golfweek magazine. It's a cool interview with a very tattooed golf pro discussing golf, tattoos, changes in the golf fashion industry and of course, Tattoo Golf!! - WATCH VIDEO. TG recently received global recognition with a write up in the London based Financial Times! read article. Remember that all TG customers and email subscribers always get a 10% discount just by entering coupon codetg10off when ordering online at Tattoo Golf.
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The response to the TG Cabretta leather golf glove was overwhelming so we have expanded our size runs and now offer - small, med., medium/large, large, XL & XXL
The premium Cabretta leather offers superior water and perspiration resistance, maintains grip, comfort and performance, and delivers exceptional breathability.
Only $14.99 before discount |
| Expanded Polo shirt sizes - finally! We now carry medium through XXL in all men's polo shirts including the best selling Poly-dri line as well as all jersey knit & pique polos. Priced from $33.99 to $47.99 before 10% discount |
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Next stop - Pomona California for the Fall Golf Show out at the Pomona Fairplex. If you're in Southern California then you don't want to miss this show as there will be tons of great deals & a lot of great product give-aways, including some TG stuff! |
July 2007
New Argyle Tattoo Golf Shirt & Body Art Expo July 21 - July 22
Argyle fashion is back in style & Tattoo Golf's got a brand new jersey knit polo just in time for summer! Check out the picture below to view this great shirt. We'll be at the Pomona Tattoo & Body Art Expo this Friday, Saturday & Sunday so if you can't get a tee time, stop on by & say hello - it's indoors with plenty of air conditioning!! Remember that all TG customers and email subscribers always get a 10% discount just by entering coupon code tg10off when ordering online at Tattoo Golf. Argyle Jersey knit polo shirts featuring the new design on the left front side & a small 'Tattoo Golf' on the bottom back. These shirts are comfortable, traditionally styled polos with just the right amount of TG attitude! Available in both white & black. Only $39.99. Enjoy and thanks for your support!
June 2007
We've been busy working on new items & new designs so please take a few moments to check out the latest additions to the Tattoo Golf line! Pinstripes!! Check out these hot new golf hats! These are Flexfit brand, fully fitted hats with spandex headbands for maximum comfort and style. Customize!!! These hats are available in white, brown, grey and all 3 colors are available in the Big Skull design, Small Skull design and/or the 'Tattoo Golf' design - only $24.99 before discount. Here is the all new Tattoo Golf visor featuring the Skull & Crossclubs design. These visors are from Flexfit & are fully fitted and equiped with the patented Flexfit spandex stretch band. One size fits most melons. $22.99 before discount. Nothing like a good bucket hat, especially a Tattoo Golf bucket hat! This is another Flexfit manufactured hat & is equiped with a spandex head band for sweat control and a custom fit. $21.99 before discount.
May 2007
We've been busy working on new items & new designs so take a few moments to check out the latest additions to the Tattoo Golf line! Our hot selling Stars & Skulls design is now available in the Poly-Dri microfibre knit fabric! This material wicks perspiration rapidly away from the skin, drawing it to the surface where it quickly evaporates. You will stay dry in even the hottest conditions. Only $47.99 before discount. Tattoo Golfs # 1 selling shirt - the Trent - is now available in this hot new pewter color. This shirt is constructed of the Poly-Dri microfibre fabric and provides you with maximun breathability and comfort throughout the day. Also available in white, black and red. $47.99 before discount. Ladies Stars & Skull Poly Dri!! This material wicks perspiration rapidly away from the skin, drawing it to the surface where it quickly evaporates. You will stay dry in even the hottest conditions. Only $44.99 before discount. Our hot selling Men's Stars & Skulls shirt is now available in white. This super-soft 100% pre-shrunk combed cotton shirt features the Stars & Skull logo screen printed on the front and a TG stars design on the back right shoulder. These shirts are comfortable and carry just the right amount of attitude! - only $39.99 before discount. Great new color for the ladies!! Our heavy-duty all metal constructed divot tool and our great selling cap clips now are available in pink! Each item includes a pink removable magnetic ball marker that features the skull design. $12.99 & $10.99
March 2007
Big Tattoo Golf news today!!! This weekend we'll be exhibiting at the Southern California Golf Show in the Long Beach Convention Center so if you're in the area, please stop by and check out the TG booth. We'll have special offers and daily drawings for Tattoo Golf merchandise and gift certificates! You can click on the So. Cal. Golf Show link below to get all info for the show including times, directions, give-aways, etc. Also go to the other link below to print out a $2 off coupon AND a coupon for a free club from Upswing Golf!! Also appearing at the show signing autographs on Saturday & Sunday will be Nikki Disanto, one of the stars of the Golf Channel's Big Break V Hawaii show. But the biggest news is that Nikki will be featured in the upcoming Big Break VII Reunion show premiering this Sunday on the Golf Channel and she'll be wearing Tattoo Golf gear throughout the show!! The BBVII show is bringing together the top personalities from the first 6 seasons and pitting them against each other on the Reunion Golf course in Orlando Florida so make sure to check it out as it's going to be an incredibly entertaining show!
Feburary 2007
We've been busy working on new items & new designs so take a few moments to check out the latest additions to the Tattoo Golf line! Remember that all TG customers and email subscribers always get a 10% discount just by entering coupon code tg10off when ordering online at Tattoo Golf The latest Tattoo Golf polo is made from a super-soft 100%, pre-shrunk cotton material featuring our new Stars & Skulls design on the front and the TG Stars on the back right shoulder. Traditional style with just the right amount of attitude!! $34.99 before 10% discount.The Tattoo Golf glove is a high performance glove for serious golfers offering the finest Cabretta Leather with the thinnest feel and most consistent fit. Only $14.99 before discount
Janurary 2007
Happy New Year,
We hope everyone had a fun, safe Holiday Season. Now that the gift giving season is behind us, it's time to start thinking about taking care of Number 1 - YOU. We've got some great warm weather gear to keep you toasty on the course during the next few cold months so treat yourself to something special. PLUS we're extending our 10% discount to all current TG customers indefinitely! Just plug in coupon code tg10off every time you place an order with Tattoo Golf and enjoy savings all year.For any So. Cal. locals, Tattoo Golf will be exhibiting this weekend at the World Largest Tattoo & Body Art Expo at the Pomona Fairgrounds. The show opens this Friday at 1:00pm & runs all day to 11pm. Sat. it's open from 11am to 11pm and Sunday from 11am to 8pm. Focus on your game, not the weather with this brand spankin new heavy duty pullover hoodie featuring the Skull design on front, Tattoo Golf across the bottom on the back and small skulls running up & down the sleeves. This hoodie features a full cut hood with drawcord, front pouch pocket, Spandex reinforced cuffs and waistband. Only $39.99. Another great cold weather gift is our TG heavy duty long sleeve T-shirts featuring the Tattoo Golf skull design screened on the front & 'Tattoo Golf' in text across the lower back of the shirt. Each sleeve is detailed with small skulls running from top to bottom. These bad boys are 100% pre-shrunk cotton - 4 colors to choose from and only $24.99 before discount. This weatherproof microfiber crewneck windshirt is water resistant and wind proof and is designed to keep the golfer on your list comfortable in even the toughest conditions. Only $55.99 before discount!
December 2006
Happy holiday season to everyone! Still not sure what to get the golfer on your holiday gift list? How about a hot t-shirt featuring the newest design from TG available. This shirt also features a small skull screened on the back. Only $19.99 - and that's before your 10% discount! Available in charcoal (shown here), brown, black & whiteFocus on your game, not the weather with this brand spankin new heavy duty pullover hoodie featuring the Skull design on front, Tattoo Golf across the bottom on the back and small skulls running up & down the sleeves. This hoodie features a full cut hood with drawcord, front pouch pocket, Spandex reinforced cuffs and waistband. Only $39.99.Yet another new Tattoo Golf T-shirt. The Crest II available in black only, comes with large crest on the front and small Tattoo Golf screen on the back upper shoulder and only $19.99
November 2006
Hey Tattoo Golfers,
We're proud to announce that we now carry a fantastic line of golf shoes from Alias Footwear that you're sure to love and could be the most comfortable golf shoes you ever climb into! This is the first non-Tattoo Golf product that we've ever featured on our site but seeing how well these shoes compliment the TG line, we couldn't resist!! 'Comfort to the tee' is a given with Alias Footwear under your heels Innovation over the last decade in skateboard shoes has heavily influenced designers for Alias Footwear to create inspiring styles paralleled with functional features & clean finishing details. Some of the priorities with Alias' designs include being ultra breathable, lightweight, the ability to harbor a wide foot with an exaggerated fit & roomy toe box. Their NO break-in period golf shoes facilitate an instant comfort zone for your feet straight out of the box! Check out these images then go to www.tattoogolf.com to find out more information and to see all the styles and color options Alias has to offer
October 2006
Hey Tattoo Golf Fans!
We just wanted to say 'thank you' for your past support and in case you haven't visited the site in a while, we want to let you know that the Tattoo Golf website has a whole new look that we hope you'll enjoy. We've expanded all of our product categories so you'll find cool new fabrics & some new designs as well as new additions to our ladies line! Our new Poly-dri Microfiber polos come in a variety of styles & colors and are the perfect solution to keep you cool & dry on even the hottest days. We also have this great new fabric in a ladies cut so don't miss this one.We've expanded our t-shirt line and now have several great designs available in four colors in both short sleeve and long sleeve. These t's will keep you in style, on and off the course.Each month we will present a 'Featured Item' on our site that will be an item where a special discount is offered. It may be a hat or a polo shirt etc. but this month we have selected our best selling Golf Pack as the October special. The golf pack is a great way to get Tattoo Golfed out all in one shot! It includes a Polo shirt, T-Shirt, Flexfit brand golf hat, Heavy duty divot tool, embroidered golf towel, and Tee package including 10 Tattoo Golf tees and a temporary tattoo all for $85. We also have the women’s golf pack for a few bucks less. As much as I hate to say it, Christmas is really not that far off and you can knock out that present for the golf freak on your list real quick with the TG golf pack!In addition to our monthly Featured Item, we will occasionally offer additional specials and discounts that will be available exclusively to past Tattoo Golf customers. This month we are offering 10% off any item on our website (excluding Featured Items) so all you need to do is enter coupon code tg10off when ordering to get your discount.
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